what i do
Brand strategy
The most ambitious, complex mission deserves a concise brand strategy that reflects clarity at every touchpoint. From key messages and narratives, to visual identity, event strategy and more.
Content strategy
The antidote to meandering, well-intentioned newsletters, excellent content strategy aligns experiential, digital, and aspirational elements with memorable calls to action. I design content strategies to nurture and scale communities of all kinds: from ocean advocates, entrepreneurs, and diplomats, to youth activists, farmers, and funders.
Engagement programming
The best impact stories are as compelling to investors as they are to journalists. Whether a highly specialized report, thought leadership strategy or experiential brand activation, we don't just share stories—we create learning journeys to fascinate, engage, and retain.
select work
1
Developing the digital presence and messaging framework for the United Nations' digital sustainability initiative, the Coalition for Digital Environmental Sustainability (CODES).
2
Building the inaugural website for IBM's first-ever ESG framework, and global corporate responsibility initiatives.
3
Leading the first marketing team at SOA, developing and launching the inaugural impact reports,
4
Designing the marketing machine at e180, including a new website, blog, suite of B2B sales tools.
editorial
Top Reports
Sustainable Food Systems: Landscape Assessment for Canadian Philanthropy (2016)
Role: Interviewer, researcher, writer, and editor
In collaboration with: the McConnell Foundation, Community Foundations of Canada, MakeWay, Vancity Community Foundation, the Real Estate Foundation of BC, and more.
Results: Influenced investment and grant allocation decisions for the Canadian Food Funder Collaborative, which granted $16.5M collectively to food systems projects.
Our Year in Ocean Impact: the 2022 Sustainable Ocean Alliance Report (2023)
Role: Project owner, writer, editor, creative director
In collaboration with: Sustainable Ocean Alliance
Results: Inaugural report launch at the United Nations Ocean Conference. Corresponding PR and social campaign yielded coverage in Inc., Forbes, TechCrunch, and more.
Selected Websites
The Coalition for Digital Environmental Sustainability (CODES) (2023)
Role: Lead brand and content strategist; website copywriter and editor.
In collaboration with: The Coalition for Digital Environmental Sustainability, comprised of leaders from the United Nations Environment Programme, the United Nations Development Programme, Future Earth, and the German Environment Agency.
IBM SkillsBuild (2023)
Role: Lead website copywriter and lead content strategist
In collaboration with: IBM
All Purpose Creative Agency (2023)
Role: Content strategist and lead copywriter
In collaboration with: All Purpose
Historic Wave Energy Pilot Succeeds in California
Youth Delegate Spotlight: Our Ocean Youth Leadership Conference
Special Report: The Global, Retrospective Impact of Braindates
mentions
Sustainable Ocean Alliance
TechCrunch, Time, Inc., Bloomberg, ImpactAlpha,
e180
Awards
B Corporation Best for the World Award (2018, 2019)
Skift Design Awards, Best Event Networking Experience (2019)
Event Technology Awards, Best Conference Technology and Best Networking Technology (Shortlist, 2019)
Features
The New York Times, Skift, PCMA Convene, BizBash, Event Marketer, Endless Events, CEO Magazine, AV1, Radio Canada, CMX Hub, B The Change (B Corporation), Marie Claire.
Crew Collective
Awards
Best of Year (2016) Award, Interior Design Magazine
Features: Forbes (Top 5 Coworking Spaces in the World), National Geographic, Goop, Fast Company, Slate, Dezeen, Bustle, La Presse, Architectural Record, CBC, Globe & Mail, Huffington Post